Strategic marketing management : planning, implementation, and control (Record no. 59656)

MARC details
000 -LEADER
fixed length control field 00624nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000020750
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8176490709
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 WIL 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson
245 #0 - TITLE STATEMENT
Title Strategic marketing management : planning, implementation, and control
Statement of responsibility, etc. / Richard M. S. Wilson and Colin Gilligan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Viva Books Private Limited
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 827p.
Other physical details ill.
Dimensions 29cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes index p.813 - 827
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan, Colin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Copy number
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   08/02/2007 ENC - ENCHE MARKETING 90.00   658.802 WIL 2005 0000042697 11/25/2020 11/25/2020 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   08/28/2007 THIN - THINKERS LIBRARY     658.802 WIL 2005 0000043154 06/22/2021 06/22/2021 Book-GN 40602