Best practice cases in branding : lessons from the worlds strongest brands
Keller
Best practice cases in branding : lessons from the worlds strongest brands / Kevin Lane Keller. - 3rd ed.. - Upper Saddle River Prentice Hall 2008. - xii, 381p. 24cm
Includes bibliography references
9780131888654
Branding (Marketing)
Business names
658.827 KEL 2008
Best practice cases in branding : lessons from the worlds strongest brands / Kevin Lane Keller. - 3rd ed.. - Upper Saddle River Prentice Hall 2008. - xii, 381p. 24cm
Includes bibliography references
9780131888654
Branding (Marketing)
Business names
658.827 KEL 2008