Best practice cases in branding : lessons from the worlds strongest brands (Record no. 64500)

MARC details
000 -LEADER
fixed length control field 00628nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000022380
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131888654
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller
245 #0 - TITLE STATEMENT
Title Best practice cases in branding : lessons from the worlds strongest brands
Statement of responsibility, etc. / Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 381p.
Dimensions 24cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliography references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business names
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   01/11/2008 ENRI - K-ENRICHMENT 146.00   658.827 KEL 2008 0000044720 11/25/2020 11/25/2020 Book-GN