Designing brand identity : a complete guide to creating, building and maintaining strong brands
Wheeler
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. - 2nd ed.. - Hoboken John Wiley 2006. - vii, 280p. col., ill. 29cm
Includes bibliography and index p.270 - 279
0471746843
Advertising--Brand name products
Brand name products
Branding (Marketing)
Trademarks--Design
658.827 WHE 2006
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. - 2nd ed.. - Hoboken John Wiley 2006. - vii, 280p. col., ill. 29cm
Includes bibliography and index p.270 - 279
0471746843
Advertising--Brand name products
Brand name products
Branding (Marketing)
Trademarks--Design
658.827 WHE 2006