Designing brand identity : a complete guide to creating, building and maintaining strong brands (Record no. 66210)

MARC details
000 -LEADER
fixed length control field 00742nam a2200241#a 4500
001 - CONTROL NUMBER
control field 0000022951
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471746843
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 WHE 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wheeler
245 #0 - TITLE STATEMENT
Title Designing brand identity : a complete guide to creating, building and maintaining strong brands
Statement of responsibility, etc. / Alina Wheeler.
250 ## - EDITION STATEMENT
Edition statement 2nd ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 280p.
Other physical details col., ill.
Dimensions 29cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliography and index p.270 - 279
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks
General subdivision Design
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   01/30/2008 TSR - TRADE SERVE RESOURCES 175.80   658.827 WHE 2006 0000045428 11/25/2020 11/25/2020 Book-GN