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Living brands : collaboration + innovation = customer fascination

Nadeau

Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. - Kuala Lumpur Dewan Bahasa dan Pustaka 2007. - xxx, 302p. ill. 24cm

Includes index p.293 - 300

ISBN: 9780071466141

Subjects--Topical Terms:
Advertising--Brand name products
Brand name products

Dewey Class. No.: 658.827 NAD 2007

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