Global brand integrity management : how to protect your product in today?s competitive environment
Post
Global brand integrity management : how to protect your product in today?s competitive environment / Richard S. Post and Penelope N. Post. - New York McGraw-Hill 2007. - xv, 309p. ill. 24cm
Includes index p.303 - 309
9780071494441
Brand name products
Product counterfeiting--Prevention
Product management
Trademark infringement--Prevention
658.827 POS 2007
Global brand integrity management : how to protect your product in today?s competitive environment / Richard S. Post and Penelope N. Post. - New York McGraw-Hill 2007. - xv, 309p. ill. 24cm
Includes index p.303 - 309
9780071494441
Brand name products
Product counterfeiting--Prevention
Product management
Trademark infringement--Prevention
658.827 POS 2007