Global brand integrity management : how to protect your product in today?s competitive environment (Record no. 66420)

MARC details
000 -LEADER
fixed length control field 00771nam a2200241#a 4500
001 - CONTROL NUMBER
control field 0000023022
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071494441
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 POS 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Post
245 #0 - TITLE STATEMENT
Title Global brand integrity management : how to protect your product in today?s competitive environment
Statement of responsibility, etc. / Richard S. Post and Penelope N. Post.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 309p.
Other physical details ill.
Dimensions 24cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes index p.303 - 309
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product counterfeiting
General subdivision Prevention
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademark infringement
General subdivision Prevention
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Post, Penelope N.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   01/30/2008 ESSJ - ESSJAY MARKETING 160.00   658.827 POS 2007 0000045137 11/25/2020 11/25/2020 Book-GN