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Marketing strategy and competitive positioning

Hooley

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. - 4th ed.. - England Pearson 2008. - xviii, 614p. ill. 24cm

ISBN: 9780273706977

Subjects--Topical Terms:
Marketing--Management
Target marketing

Dewey Class. No.: 658.802 HOO 2008

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