Marketing strategy and competitive positioning (Record no. 70038)

MARC details
000 -LEADER
fixed length control field 00650nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000024263
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273706977
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 HOO 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hooley
245 #0 - TITLE STATEMENT
Title Marketing strategy and competitive positioning
Statement of responsibility, etc. / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
250 ## - EDITION STATEMENT
Edition statement 4th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. England
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 614p.
Other physical details ill.
Dimensions 24cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nicoulaud, Brigitte
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/07/2008 ENRI - K-ENRICHMENT 606.66   658.802 HOO 2008 0000047089 11/25/2020 11/25/2020 Book-GN