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Global marketing : a decision-oriented approach

Hollensen

Global marketing : a decision-oriented approach / Svend Hollensen. - 4th ed.. - Harlow Financial Times Prentice Hall 2007. - xxxviii, 714p. col. ill., col. maps 27cm

Includes bibliographical references and index

ISBN: 9780273706786

Subjects--Topical Terms:
Export marketing
Export marketing--Case studies

Dewey Class. No.: 658.84 HOL 2007

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