Global marketing : a decision-oriented approach (Record no. 70659)

MARC details
000 -LEADER
fixed length control field 00656nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000024477
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273706786
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 HOL 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen
245 #0 - TITLE STATEMENT
Title Global marketing : a decision-oriented approach
Statement of responsibility, etc. / Svend Hollensen.
250 ## - EDITION STATEMENT
Edition statement 4th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow
Name of publisher, distributor, etc. Financial Times Prentice Hall
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxviii, 714p.
Other physical details col. ill., col. maps
Dimensions 27cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
Form subdivision Case studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/16/2008 ENRI - K-ENRICHMENT 277.50   658.84 HOL 2007 0000047473 11/25/2020 11/25/2020 Book-GN