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100 great PR ideas : from leading companies around the world

Blythe

100 great PR ideas : from leading companies around the world / Jim Blythe. - London Marshall Cavendish Business 2009. - vi,202p. 20cm. 22cm. - 100 great ideas .

ISBN: 9780462099491

Subjects--Topical Terms:
Marketing
Public relations
Publicity

Dewey Class. No.: 659.2 BLY

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