100 great PR ideas : from leading companies around the world (Record no. 79251)

MARC details
000 -LEADER
fixed length control field 00584nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000027435
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780462099491
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2 BLY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blythe
245 #0 - TITLE STATEMENT
Title 100 great PR ideas : from leading companies around the world
Statement of responsibility, etc. / Jim Blythe.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Marshall Cavendish Business
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent vi,202p.
Other physical details 20cm.
Dimensions 22cm.
365 ## - TRADE PRICE
Currency code MYR
490 ## - SERIES STATEMENT
Series statement 100 great ideas
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicity
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/03/2010 NND - NND Enterprise 70.56   659.2 BLY 0000051241 11/25/2020 11/25/2020 Book-GN