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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.. - 8th ed.. - Mason, Ohio South-Western Cengage Learning c2010. - xx, 668p ill 29cm

ISBN: 9780324593600

Subjects--Topical Terms:
Advertising
Communication in marketing
Direct marketing
Sales promotion

Dewey Class. No.: 659.1 SHI 2010

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