Advertising, promotion, and other aspects of integrated marketing communications (Record no. 79290)

MARC details
000 -LEADER
fixed length control field 00678nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000027448
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324593600
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SHI 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 #0 - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications
Statement of responsibility, etc. / Terence A. Shimp..
250 ## - EDITION STATEMENT
Edition statement 8th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Ohio
Name of publisher, distributor, etc. South-Western Cengage Learning
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668p
Other physical details ill
Dimensions 29cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/10/2010 NND - NND Enterprise 961.93   659.1 SHI 2010 0000051274 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   12/03/2012 PM - PERDANA MARKETWAYS     659.1 SHI 2010 0000053622 11/25/2020 11/25/2020 Book-GN