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Essentials of marketing

Essentials of marketing / Jane Summers, Michael Gardiner, Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.. - 3rd Asia Pacific ed.. - South Melbourne, Vic. Cengage Learning Australia 2009. - xviii, 528p. col. ill. 28cm.

Includes index

Bibliography: p. 509-516

ISBN: 9780170137324

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 ESS 2009

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