Essentials of marketing (Record no. 79296)

MARC details
000 -LEADER
fixed length control field 00808nam a2200265#a 4500
001 - CONTROL NUMBER
control field 0000027450
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780170137324
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ESS 2009
245 #0 - TITLE STATEMENT
Title Essentials of marketing
Statement of responsibility, etc. / Jane Summers, Michael Gardiner, Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel..
250 ## - EDITION STATEMENT
Edition statement 3rd Asia Pacific ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South Melbourne, Vic.
Name of publisher, distributor, etc. Cengage Learning Australia
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 528p.
Other physical details col. ill.
Dimensions 28cm.
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography: p. 509-516
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gardiner, Michael
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mcdaniel, Carl
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Summer, Jane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/04/2010 NND - NND Enterprise 451.44   658.8 ESS 2009 0000051286 11/25/2020 11/25/2020 Book-GN