Marketing principles & perspectives
Bearden, 1997-
Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed.. - New York McGraw-Hill/Irwin 2007. - xxxvi, 588p col. ill 27cm
9780071105859
Marketing
658.8 BEA 2007
Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed.. - New York McGraw-Hill/Irwin 2007. - xxxvi, 588p col. ill 27cm
9780071105859
Marketing
658.8 BEA 2007