Marketing principles & perspectives (Record no. 81996)

MARC details
000 -LEADER
fixed length control field 00619nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000028422
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071105859
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BEA 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, 1997-
245 #0 - TITLE STATEMENT
Title Marketing principles & perspectives
Statement of responsibility, etc. / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
250 ## - EDITION STATEMENT
Edition statement 5th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 588p
Other physical details col. ill
Dimensions 27cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LaForge, Raymond W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   01/30/2012 MB - MAWADDAH BOOKS SDN BHD 148.20   658.8 BEA 2007 0000052517 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   02/02/2012 MB - MAWADDAH BOOKS SDN BHD     658.8 BEA 2007 0000052518 11/25/2020 11/25/2020 AV-CDR
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/24/2014 REFI - REFINED CONTOUR     658.8 BEA 2007 0000055498 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/24/2014 REFI - REFINED CONTOUR     658.8 BEA 2007 0000055499 11/25/2020 11/25/2020 AV-CDR
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/24/2014 REFI - REFINED CONTOUR     658.8 BEA 2007 0000055500 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/24/2014 REFI - REFINED CONTOUR     658.8 BEA 2007 0000055501 11/25/2020 11/25/2020 AV-CDR
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/24/2014 REFI - REFINED CONTOUR     658.8 BEA 2007 0000055502 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/24/2014 REFI - REFINED CONTOUR     658.8 BEA 2007 0000055503 11/25/2020 11/25/2020 AV-CDR