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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 5th ed.. - England Pearson Education Ltd c2012. - 463p col. ill 28cm

ISBN: 9780273753285

Subjects--Topical Terms:
Advertising
Communication in marketing

Dewey Class. No.: 659.1 CLO 2012

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