Integrated advertising, promotion, and marketing communications (Record no. 82116)

MARC details
000 -LEADER
fixed length control field 00623nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000028462
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273753285
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CLO 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E
245 #0 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications
Statement of responsibility, etc. / Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 5th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. England
Name of publisher, distributor, etc. Pearson Education Ltd
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent 463p
Other physical details col. ill
Dimensions 28cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   02/02/2012 MB - MAWADDAH BOOKS SDN BHD 792.00   659.1 CLO 2012 0000052561 11/25/2020 11/25/2020 Book-GN