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Strategic marketing : decision making & planning

Reed, Peter W, 1944-

Strategic marketing : decision making & planning / Peter Reed. - 3rd ed.. - South Melbourne Cengage Learning Australia 2010. - xii, 364p ill 26cm

ISBN: 9780170185325

Subjects--Topical Terms:
Marketing--Management--Textbooks
Marketing--Planning--Textbooks
Marketing--Study and teaching (Higher)

Dewey Class. No.: 658.802 REE 2010

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