Strategic marketing : decision making & planning (Record no. 82197)

MARC details
000 -LEADER
fixed length control field 00658nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000028489
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780170185325
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 REE 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Reed, Peter W, 1944-
245 #0 - TITLE STATEMENT
Title Strategic marketing : decision making & planning
Statement of responsibility, etc. / Peter Reed.
250 ## - EDITION STATEMENT
Edition statement 3rd ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South Melbourne
Name of publisher, distributor, etc. Cengage Learning Australia
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 364p
Other physical details ill
Dimensions 26cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Textbooks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning
Form subdivision Textbooks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Study and teaching (Higher)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   02/13/2012 MB - MAWADDAH BOOKS SDN BHD 847.00   658.802 REE 2010 0000052755 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   02/13/2012 MB - MAWADDAH BOOKS SDN BHD     658.802 REE 2010 0000052756 11/25/2020 11/25/2020 AV-CDR