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Marketing

Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Boston McGraw-Hill/Irwin c2011. - iii, 746p. ill. (some col.) 29cm

Includes biblipographical references and indexes

ISBN: 9780073529936

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 KER 2011

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