Marketing (Record no. 82299)

MARC details
000 -LEADER
fixed length control field 00567nam a2200193#a 4500
001 - CONTROL NUMBER
control field 0000028523
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529936
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KER 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 #0 - TITLE STATEMENT
Title Marketing
Statement of responsibility, etc. / Roger A. Kerin, Steven W. Hartley, William Rudelius.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent iii, 746p.
Other physical details ill. (some col.)
Dimensions 29cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes biblipographical references and indexes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   02/27/2012 MB - MAWADDAH BOOKS SDN BHD 857.00   658.8 KER 2011 0000052887 11/25/2020 11/25/2020 Book-GN