Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed.. - New York McGraw Hill 2009. - xxviii, 708p ill 26cm
9780073380933
Customer services
Marketing
Service industries--Marketing
658.8 ZEI 2009
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed.. - New York McGraw Hill 2009. - xxviii, 708p ill 26cm
9780073380933
Customer services
Marketing
Service industries--Marketing
658.8 ZEI 2009