Marketing management : knowledge and skills
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 10th ed.. - New York McGraw-Hill Irwin c2011. - xviii, 830p. ill. 27cm
Includes bibliographical references and index
9780073530055
Marketing--Management--Case studies.
Marketing--Management.
658.8 PET 2011
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 10th ed.. - New York McGraw-Hill Irwin c2011. - xviii, 830p. ill. 27cm
Includes bibliographical references and index
9780073530055
Marketing--Management--Case studies.
Marketing--Management.
658.8 PET 2011