Marketing management : knowledge and skills (Record no. 82791)

MARC details
000 -LEADER
fixed length control field 00700nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000028689
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073530055
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PET 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 #0 - TITLE STATEMENT
Title Marketing management : knowledge and skills
Statement of responsibility, etc. / J. Paul Peter, James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement 10th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 830p.
Other physical details ill.
Dimensions 27cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   03/09/2012 MB - MAWADDAH BOOKS SDN BHD 10th ed.   658.8 PET 2011 0000052886 06/21/2021 06/21/2021 Book-GN