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Principles of services marketing

Palmer, Adrian.

Principles of services marketing / Adrian Palmer. - 6th ed.. - London, U.K. McGraw-Hill c2011. - xvii, 525p. ill. 26cm

Includes bibliographical references (p. [513]-514) and index

ISBN: 9780077129514

Subjects--Topical Terms:
Marketing--Management.
Service industries--Marketing.

Dewey Class. No.: 658.8 PAL 2011

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