Principles of services marketing (Record no. 82806)

MARC details
000 -LEADER
fixed length control field 00636nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000028694
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077129514
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PAL 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian.
245 #0 - TITLE STATEMENT
Title Principles of services marketing
Statement of responsibility, etc. / Adrian Palmer.
250 ## - EDITION STATEMENT
Edition statement 6th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London, U.K.
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 525p.
Other physical details ill.
Dimensions 26cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. [513]-514) and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   03/09/2012 MB - MAWADDAH BOOKS SDN BHD 6th ed.   658.8 PAL 2011 0000052877 06/21/2021 06/21/2021 Book-GN