Principles of marketing
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed. - Upper Saddle River, N.J. Prentice Hall c2010. - xxiii, 613, [105]p. ill. (chiefly col.) 29cm
Includes bibliographical references (p. R1-R26) and indexes
9780136079415
Armstrong, Gary.--(Gary M.)
Marketing.
658.8 KOT 2010
Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed. - Upper Saddle River, N.J. Prentice Hall c2010. - xxiii, 613, [105]p. ill. (chiefly col.) 29cm
Includes bibliographical references (p. R1-R26) and indexes
9780136079415
Armstrong, Gary.--(Gary M.)
Marketing.
658.8 KOT 2010