Principles of marketing (Record no. 83835)

MARC details
000 -LEADER
fixed length control field 00665nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000029064
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136079415
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 #0 - TITLE STATEMENT
Title Principles of marketing
Statement of responsibility, etc. / Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J.
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 613, [105]p.
Other physical details ill. (chiefly col.)
Dimensions 29cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. R1-R26) and indexes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Armstrong, Gary.
General subdivision (Gary M.)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   10/24/2012 PM - PERDANA MARKETWAYS 696.43   658.8 KOT 2010 0000053579 11/25/2020 11/25/2020 Book-GN