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Essentials of marketing

Blythe, Jim.

Essentials of marketing / Jim Blythe. - 4th ed. - Harlow, EnglandNew York FT Prentice Hall 2008. - xx, 335p. col. ill. 27cm

Includes bibliographical references and index

ISBN: 9780273717362

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658 BLY 2008

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