Essentials of marketing (Record no. 83874)

MARC details
000 -LEADER
fixed length control field 00563nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000029077
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273717362
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658 BLY 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blythe, Jim.
245 #0 - TITLE STATEMENT
Title Essentials of marketing
Statement of responsibility, etc. / Jim Blythe.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, EnglandNew York
Name of publisher, distributor, etc. FT Prentice Hall
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 335p.
Other physical details col. ill.
Dimensions 27cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   10/29/2012 PM - PERDANA MARKETWAYS 454.50   658 BLY 2008 0000053583 11/25/2020 11/25/2020 Book-GN