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Marketing research : methodological foundations

Iacobucci, Dawn

Marketing research : methodological foundations / Dawn Iacobucci, Gilbert Churchill. - 10th ed.. - Mason, OH South-Western/Cengage Learning c2010. - xx, 604p ill 26cm

ISBN: 9781439081013

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 IAC 2010

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