Marketing research : methodological foundations (Record no. 85401)

MARC details
000 -LEADER
fixed length control field 00623nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000029638
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439081013
Qualifying information (student ed. with Qualtrics)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 IAC 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Iacobucci, Dawn
245 #0 - TITLE STATEMENT
Title Marketing research : methodological foundations
Statement of responsibility, etc. / Dawn Iacobucci, Gilbert Churchill.
250 ## - EDITION STATEMENT
Edition statement 10th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, OH
Name of publisher, distributor, etc. South-Western/Cengage Learning
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 604p
Other physical details ill
Dimensions 26cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   02/05/2013 PM - PERDANA MARKETWAYS 766.04   658.83 IAC 2010 0000053723 11/25/2020 11/25/2020 Book-GN