Normal view MARC view ISBD view

Services marketing : people, technology, strategy

Lovelock, Christopher H

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed.. - Boston Prentice Hall c2011. - xxii, 626p ill., map 29cm

Includes bibliographical references and indexes

ISBN: 9780136107217

Subjects--Topical Terms:
Customer services--Marketing
Marketing--Management
Professions--Marketing
Service industries--Marketing

Dewey Class. No.: 658.8 LOV 2011

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)