Services marketing : people, technology, strategy (Record no. 85866)

MARC details
000 -LEADER
fixed length control field 00780nam a2200253#a 4500
001 - CONTROL NUMBER
control field 0000029795
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136107217
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LOV 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H
245 #0 - TITLE STATEMENT
Title Services marketing : people, technology, strategy
Statement of responsibility, etc. / Christopher Lovelock, Jochen Wirtz.
250 ## - EDITION STATEMENT
Edition statement 7th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 626p
Other physical details ill., map
Dimensions 29cm
365 ## - TRADE PRICE
Currency code MYR
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Professions
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   03/13/2013 PM - PERDANA MARKETWAYS 645.25   658.8 LOV 2011 0000053939 11/25/2020 11/25/2020 Book-GN