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Essentials of contemporary advertising

Arens, William F.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.. - 2nd ed.. - Boston McGraw-Hill Irwin c2009. - xxiv, 558p col. ill 28cm

ncludes bibliographical references (p. 511-523) and indexes.

ISBN: 9780073380971

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 ARE 2009

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