Essentials of contemporary advertising (Record no. 87582)

MARC details
000 -LEADER
fixed length control field 00722nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000030411
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073380971
Qualifying information (alk. paper)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 ARE 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 #0 - TITLE STATEMENT
Title Essentials of contemporary advertising
Statement of responsibility, etc. / William F. Arens, David H. Schaefer, Michael Weigold..
250 ## - EDITION STATEMENT
Edition statement 2nd ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 558p
Other physical details col. ill
Dimensions 28cm
365 ## - TRADE PRICE
Currency code MYR
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note ncludes bibliographical references (p. 511-523) and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Schaefer, David H.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.
Dates associated with a name 1958-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR 109.80   659.1 ARE 2009 0000055537 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR     659.1 ARE 2009 0000055538 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR     659.1 ARE 2009 0000055539 11/25/2020 11/25/2020 Book-GN