Contemporary advertising : & integrated marketing communication : William F. Arens, Michael F. Weigold, Christian Arens. communications..
Arens, William F.
Contemporary advertising : & integrated marketing communication : William F. Arens, Michael F. Weigold, Christian Arens. communications.. - 14th ed.. - New York McGraw-Hill Higher Education c2013. - xxxix, 722 p. ill. (chiefly col.), col. maps 28 cm
"International student edition" --cover
Includes bibliographical references and index.
9780071318389
Advertising.
Management and Business Studies
659.1 ARE 2013
Contemporary advertising : & integrated marketing communication : William F. Arens, Michael F. Weigold, Christian Arens. communications.. - 14th ed.. - New York McGraw-Hill Higher Education c2013. - xxxix, 722 p. ill. (chiefly col.), col. maps 28 cm
"International student edition" --cover
Includes bibliographical references and index.
9780071318389
Advertising.
Management and Business Studies
659.1 ARE 2013