Contemporary advertising : & integrated marketing communication : William F. Arens, Michael F. Weigold, Christian Arens. communications.. (Record no. 87591)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00877nam a2200253#a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000030414 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071318389 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 ARE 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 #0 - TITLE STATEMENT | |
| Title | Contemporary advertising : & integrated marketing communication : William F. Arens, Michael F. Weigold, Christian Arens. communications.. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill Higher Education |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 722 p. |
| Other physical details | ill. (chiefly col.), col. maps |
| Dimensions | 28 cm |
| 365 ## - TRADE PRICE | |
| Currency code | MYR |
| 500 ## - GENERAL NOTE | |
| General note | "International student edition" --cover |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management and Business Studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F. |
| Dates associated with a name | 1958- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book-GN |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 09/23/2014 | REFI - REFINED CONTOUR | 77.10 | 659.1 ARE 2013 | 0000055534 | 11/25/2020 | 11/25/2020 | Book-GN | ||||||
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 09/23/2014 | REFI - REFINED CONTOUR | 659.1 ARE 2013 | 0000055535 | 11/25/2020 | 11/25/2020 | Book-GN | |||||||
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 09/23/2014 | REFI - REFINED CONTOUR | 659.1 ARE 2013 | 0000055536 | 11/25/2020 | 11/25/2020 | Book-GN |