Consumer behavior : building marketing strategy

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.. - 12th ed.. - New York McGraw-Hill Irwin c2013. - xxvii, 772 p. col. ill. ; 27 cm.+ 1 CD-ROM (4 3/4 in.)

LC Copy 1 imperfect: accompanying CD-ROM wanting

Includes bibliographical references and index

9780077645557


Consumer behavior--United States
Consumer behavior--Case studies--United States
Market surveys--United States

658.83420973 HAW 2013