Consumer behavior : building marketing strategy (Record no. 87642)

MARC details
000 -LEADER
fixed length control field 00881nam a2200253#a 4500
001 - CONTROL NUMBER
control field 0000030431
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077645557
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83420973 HAW 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 #0 - TITLE STATEMENT
Title Consumer behavior : building marketing strategy
Statement of responsibility, etc. / Del I. Hawkins, David L. Mothersbaugh..
250 ## - EDITION STATEMENT
Edition statement 12th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 772 p.
Other physical details col. ill. ; 27 cm.+
Dimensions 1 CD-ROM (4 3/4 in.)
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note LC Copy 1 imperfect: accompanying CD-ROM wanting
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States
General subdivision Case studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys
Geographic subdivision United States
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR 775.20   658.83420973 HAW 2013 0000055528 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR     658.83420973 HAW 2013 0000055529 11/25/2020 11/25/2020 AV-CDR
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR     658.83420973 HAW 2013 0000055530 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR     658.83420973 HAW 2013 0000055531 11/25/2020 11/25/2020 AV-CDR
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR     658.83420973 HAW 2013 0000055532 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR     658.83420973 HAW 2013 0000055533 11/25/2020 11/25/2020 AV-CDR