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Principles of marketing

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. - Upper Saddle, N.J. Pearson c2014. - xxii, 695p col. ill 30cm

Includes bibliographical references and index

ISBN: 9780133084047

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KOT 2014

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