Kids as customers : a handbook of marketing to children (Record no. 12864)

MARC details
000 -LEADER
fixed length control field 00622nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000004527
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0669276278
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8348 MCN 1992
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McNeal
245 #0 - TITLE STATEMENT
Title Kids as customers : a handbook of marketing to children
Statement of responsibility, etc. / James U. McNeal.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Macmillan
Date of publication, distribution, etc. 1992.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 258p.
Other physical details ill.
Dimensions 25cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
Geographic subdivision United States
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Youth as consumers
Geographic subdivision United States
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-REF
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH Rak Rujukan 05/02/2001 AMY - AMY RAUNA   658.8348 MCN 1992 0000003005 06/21/2021 2849 06/21/2021 Book-REF
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/15/2001 AMY - AMY RAUNA   658.8348 MCN 1992 0000003006 06/22/2021 2850 06/22/2021 Book-GN