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Kids as customers : a handbook of marketing to children / James U. McNeal.

By: Material type: TextTextPublication details: New York Macmillan 1992.Description: xii, 258p. ill. 25cmISBN:
  • 0669276278
Subject(s): DDC classification:
  • 658.8348 MCN 1992
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book-REF Book-REF PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH Rak Rujukan 658.8348 MCN 1992 (Browse shelf(Opens below)) 2849 Available 0000003005
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.8348 MCN 1992 (Browse shelf(Opens below)) 2850 Available 0000003006

Includes bibliographical references and index

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