MasterMinding the store : advertising, sales promotion and the new marketing reality (Record no. 13026)

MARC details
000 -LEADER
fixed length control field 00722nam a2200241#a 4500
001 - CONTROL NUMBER
control field 0000004581
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471139106
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87 ZIC 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ziccardi
245 #0 - TITLE STATEMENT
Title MasterMinding the store : advertising, sales promotion and the new marketing reality
Statement of responsibility, etc. / Donald Ziccardi with David Moin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 310p.
Other physical details ill.
Dimensions 24cm
365 ## - TRADE PRICE
Currency code MYR
490 ## - SERIES STATEMENT
Series statement National Retail Federation series
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moin, David
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/16/2001 AMY - AMY RAUNA   658.87 ZIC 1997 0000003926 06/21/2021 3634 06/21/2021 Book-GN