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MasterMinding the store : advertising, sales promotion and the new marketing reality / Donald Ziccardi with David Moin.

By: Contributor(s): Material type: TextTextSeries: National Retail Federation seriesPublication details: New York John Wiley & Sons 1997.Description: xxii, 310p. ill. 24cmISBN:
  • 0471139106
Subject(s): DDC classification:
  • 658.87 ZIC 1997
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.87 ZIC 1997 (Browse shelf(Opens below)) 3634 Available 0000003926

Includes index

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